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Amazon Logo Color Code & Palette

Looking for the official Amazon logo color code? Get the exact #FF9900 and Amazon Orange, #146EB4 and Amazon Blue and #131A22 and Amazon Black. Complete color information for design and development projects featuring Amazon's signature brand color.

Amazon logo Color Code
#FF9900
#146EB4
#131A22

Extract Amazon Logo Colors from Image

Upload a photo or SVG image containing the Amazon logo to find the exact HEX and RGB color codes. Supported formats include PNG, JPG, SVG, and more.

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Supported formats: JPG, PNG, WebP

Amazon Logo Color Code Converter

Instantly convert Amazon's brand color between HEX, RGB, CMYK, and other color systems.

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All Formats:

  • HEX:
    #ECB12E
  • RGB:
    rgb(236, 177, 46)
  • CMYK:
    cmyk(0%, 25%, 81%, 7%)
  • HSV:
    hsv(41°, 81%, 93%)
  • HSL:
    hsl(41°, 83%, 55%)

Amazon Logo Color Palette

#FF9900

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Sequential

Single hue gradient for data visualization

7 colors
Lightest
#FFEAC5
Light
#FFCF8E
Medium Light
#FFB456
Medium
#FF9900
Medium Dark
#B46D0E
Dark
#6F4510
Darkest
#311F08

Diverging

Dual hue gradient with a neutral midpoint

9 colors
Base End
#FF9900
Left Dark
#FFB054
Left Medium
#FFC78A
Left Light
#FFDEBF
Neutral
#F5F5F5
Right Light
#D0CFF9
Right Medium
#A7AAFC
Right Dark
#7587FE
Complementary End
#0066FF

Monochromatic

Same hue, different brightness/saturation

5 colors
Lightest
#FFFFFF
Light
#FFCB8F
Medium
#FF9900
Dark
#8F3E00
Darkest
#000000

Analogous

Colors adjacent on the color wheel (30° apart)

5 colors
Left Adjacent 2
#FF0066
Left Adjacent 1
#FF1A00
Main
#FF9900
Right Adjacent 1
#E6FF00
Right Adjacent 2
#66FF00

Complementary

Colors opposite on the color wheel (180° apart)

2 colors
Main
#FF9900
Complementary
#0066FF

Triadic

Evenly spaced around the color wheel (120° apart)

3 colors
Main
#FF9900
Secondary
#00FF99
Tertiary
#9900FF

Square

Four colors evenly spaced (90° apart)

4 colors
Main
#FF9900
Right 90°
#00FF19
Complementary
#0066FF
Left 90°
#FF00E6

Tetradic

Two pairs of complementary colors

4 colors
Main
#FF9900
Secondary
#66FF00
Complementary
#0066FF
Complementary Secondary
#9900FF

Split Complementary

Complementary colors ±30°

3 colors
Main
#FF9900
Split Left
#00E5FF
Split Right
#1900FF

Cyclic

Circular gradient for periodic data

8 colors
#FF9900
45°
#A6FF00
90°
#00FF19
135°
#00FFD9
180°
#0066FF
225°
#5900FF
270°
#FF00E6
315°
#FF0026

Pastel

Soft, desaturated colors for modern UI

6 colors
Light Pastel
#C9B79C
Pastel 1
#D1C1A9
Pastel 2
#D8CAB6
Pastel 3
#DFD4C3
Pastel 4
#E6DDD1
Deep Pastel
#EDE7DE

#146EB4

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Sequential

Single hue gradient for data visualization

7 colors
Lightest
#97D0FB
Light
#74AEE3
Medium Light
#4D8DCB
Medium
#146EB4
Medium Dark
#1D4C79
Dark
#192C42
Darkest
#080D12

Diverging

Dual hue gradient with a neutral midpoint

9 colors
Base End
#146EB4
Left Dark
#648DC5
Left Medium
#97AFD5
Left Light
#C7D1E5
Neutral
#F5F5F5
Right Light
#ECCDBB
Right Medium
#DEA683
Right Dark
#CB804D
Complementary End
#B45A14

Monochromatic

Same hue, different brightness/saturation

5 colors
Lightest
#FFFFFF
Light
#9CB3DA
Medium
#146EB4
Dark
#003A78
Darkest
#000000

Analogous

Colors adjacent on the color wheel (30° apart)

5 colors
Left Adjacent 2
#14B45A
Left Adjacent 1
#14B4AA
Main
#146EB4
Right Adjacent 1
#141EB4
Right Adjacent 2
#5A14B4

Complementary

Colors opposite on the color wheel (180° apart)

2 colors
Main
#146EB4
Complementary
#B45A14

Triadic

Evenly spaced around the color wheel (120° apart)

3 colors
Main
#146EB4
Secondary
#B4146E
Tertiary
#6EB414

Square

Four colors evenly spaced (90° apart)

4 colors
Main
#146EB4
Right 90°
#AA14B4
Complementary
#B45A14
Left 90°
#1EB414

Tetradic

Two pairs of complementary colors

4 colors
Main
#146EB4
Secondary
#5A14B4
Complementary
#B45A14
Complementary Secondary
#6EB414

Split Complementary

Complementary colors ±30°

3 colors
Main
#146EB4
Split Left
#B4141E
Split Right
#B4AA14

Cyclic

Circular gradient for periodic data

8 colors
#146EB4
45°
#3214B4
90°
#AA14B4
135°
#B41446
180°
#B45A14
225°
#96B414
270°
#1EB414
315°
#14B482

Pastel

Soft, desaturated colors for modern UI

6 colors
Light Pastel
#A0B5C5
Pastel 1
#ADBFCD
Pastel 2
#B9C9D4
Pastel 3
#C6D2DC
Pastel 4
#D3DCE4
Deep Pastel
#DFE6EC

#131A22

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Sequential

Single hue gradient for data visualization

7 colors
Lightest
#567FAA
Light
#3E5A79
Medium Light
#28394B
Medium
#131A22
Medium Dark
#11161C
Dark
#0E1217
Darkest
#090D10

Diverging

Dual hue gradient with a neutral midpoint

9 colors
Base End
#131A22
Left Dark
#444950
Left Medium
#7A7E83
Left Light
#B6B8BB
Neutral
#F5F5F5
Right Light
#BBB8B6
Right Medium
#847F7A
Right Dark
#514A43
Complementary End
#221B13

Monochromatic

Same hue, different brightness/saturation

5 colors
Lightest
#FFFFFF
Light
#7F8388
Medium
#131A22
Dark
#071019
Darkest
#000000

Analogous

Colors adjacent on the color wheel (30° apart)

5 colors
Left Adjacent 2
#13221B
Left Adjacent 1
#132122
Main
#131A22
Right Adjacent 1
#141322
Right Adjacent 2
#1B1322

Complementary

Colors opposite on the color wheel (180° apart)

2 colors
Main
#131A22
Complementary
#221B13

Triadic

Evenly spaced around the color wheel (120° apart)

3 colors
Main
#131A22
Secondary
#22131A
Tertiary
#1A2213

Square

Four colors evenly spaced (90° apart)

4 colors
Main
#131A22
Right 90°
#221321
Complementary
#221B13
Left 90°
#132214

Tetradic

Two pairs of complementary colors

4 colors
Main
#131A22
Secondary
#1B1322
Complementary
#221B13
Complementary Secondary
#1A2213

Split Complementary

Complementary colors ±30°

3 colors
Main
#131A22
Split Left
#221413
Split Right
#212213

Cyclic

Circular gradient for periodic data

8 colors
#131A22
45°
#171322
90°
#221321
135°
#221316
180°
#221B13
225°
#1E2213
270°
#132214
315°
#13221F

Pastel

Soft, desaturated colors for modern UI

6 colors
Light Pastel
#ABB2BA
Pastel 1
#B6BCC3
Pastel 2
#C1C7CD
Pastel 3
#CDD1D6
Pastel 4
#D8DBDF
Deep Pastel
#E3E5E8