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American Express Logo Color Code & Palette
Looking for the official American Express logo color code? Get the exact #006FCF and Amex Blue, #FFFFFF and Amex White and #7A7A7A and Amex Gray. Complete color information for design and development projects featuring American Express's signature brand color.
Extract American Express Logo Colors from Image
Upload a photo or SVG image containing the American Express logo to find the exact HEX and RGB color codes. Supported formats include PNG, JPG, SVG, and more.
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American Express Logo Color Code Converter
Instantly convert American Express's brand color between HEX, RGB, CMYK, and other color systems.
All Formats:
- HEX:#ECB12E
- RGB:rgb(236, 177, 46)
- CMYK:cmyk(0%, 25%, 81%, 7%)
- HSV:hsv(41°, 81%, 93%)
- HSL:hsl(41°, 83%, 55%)
American Express Logo Color Palette
#006FCF
Sequential
Single hue gradient for data visualization
7 colors
Lightest
#94D2FF
Light
#73B0EF
Medium Light
#4C8EDF
Medium
#006FCF
Medium Dark
#184C8A
Dark
#162C4C
Darkest
#050D15
Diverging
Dual hue gradient with a neutral midpoint
9 colors
Base End
#006FCF
Left Dark
#688ED9
Left Medium
#9CAFE3
Left Light
#C9D1EC
Neutral
#F5F5F5
Right Light
#F5CFBA
Right Medium
#EEAA80
Right Dark
#E18548
Complementary End
#CF6000
Monochromatic
Same hue, different brightness/saturation
5 colors
Lightest
#FFFFFF
Light
#A0B4E8
Medium
#006FCF
Dark
#00398F
Darkest
#000000
Analogous
Colors adjacent on the color wheel (30° apart)
5 colors
Left Adjacent 2
#00CF60
Left Adjacent 1
#00CFC8
Main
#006FCF
Right Adjacent 1
#0007CF
Right Adjacent 2
#6000CF
Complementary
Colors opposite on the color wheel (180° apart)
2 colors
Main
#006FCF
Complementary
#CF6000
Triadic
Evenly spaced around the color wheel (120° apart)
3 colors
Main
#006FCF
Secondary
#CF006F
Tertiary
#6FCF00
Square
Four colors evenly spaced (90° apart)
4 colors
Main
#006FCF
Right 90°
#C800CF
Complementary
#CF6000
Left 90°
#07CF00
Tetradic
Two pairs of complementary colors
4 colors
Main
#006FCF
Secondary
#6000CF
Complementary
#CF6000
Complementary Secondary
#6FCF00
Split Complementary
Complementary colors ±30°
3 colors
Main
#006FCF
Split Left
#CF0007
Split Right
#CFC800
Cyclic
Circular gradient for periodic data
8 colors
0°
#006FCF
45°
#2C00CF
90°
#C800CF
135°
#CF003B
180°
#CF6000
225°
#A3CF00
270°
#07CF00
315°
#00CF94
Pastel
Soft, desaturated colors for modern UI
6 colors
Light Pastel
#9CB4C9
Pastel 1
#A9BED1
Pastel 2
#B6C8D8
Pastel 3
#C3D2DF
Pastel 4
#D1DCE6
Deep Pastel
#DEE6ED
#FFFFFF
Sequential
Single hue gradient for data visualization
7 colors
Lightest
#F2F2F2
Light
#F6F6F6
Medium Light
#FBFBFB
Medium
#FFFFFF
Medium Dark
#DCDCDC
Dark
#BABABA
Darkest
#999999
Diverging
Dual hue gradient with a neutral midpoint
9 colors
Base End
#FFFFFF
Left Dark
#FCFCFC
Left Medium
#FAFAFA
Left Light
#F7F7F7
Neutral
#F5F5F5
Right Light
#F7F7F7
Right Medium
#FAFAFA
Right Dark
#FCFCFC
Complementary End
#FFFFFF
Monochromatic
Same hue, different brightness/saturation
5 colors
Lightest
#FFFFFF
Light
#FFFFFF
Medium
#FFFFFF
Dark
#777777
Darkest
#000000
Analogous
Colors adjacent on the color wheel (30° apart)
5 colors
Left Adjacent 2
#FFFFFF
Left Adjacent 1
#FFFFFF
Main
#FFFFFF
Right Adjacent 1
#FFFFFF
Right Adjacent 2
#FFFFFF
Complementary
Colors opposite on the color wheel (180° apart)
2 colors
Main
#FFFFFF
Complementary
#FFFFFF
Triadic
Evenly spaced around the color wheel (120° apart)
3 colors
Main
#FFFFFF
Secondary
#FFFFFF
Tertiary
#FFFFFF
Square
Four colors evenly spaced (90° apart)
4 colors
Main
#FFFFFF
Right 90°
#FFFFFF
Complementary
#FFFFFF
Left 90°
#FFFFFF
Tetradic
Two pairs of complementary colors
4 colors
Main
#FFFFFF
Secondary
#FFFFFF
Complementary
#FFFFFF
Complementary Secondary
#FFFFFF
Split Complementary
Complementary colors ±30°
3 colors
Main
#FFFFFF
Split Left
#FFFFFF
Split Right
#FFFFFF
Cyclic
Circular gradient for periodic data
8 colors
0°
#FFFFFF
45°
#FFFFFF
90°
#FFFFFF
135°
#FFFFFF
180°
#FFFFFF
225°
#FFFFFF
270°
#FFFFFF
315°
#FFFFFF
Pastel
Soft, desaturated colors for modern UI
6 colors
Light Pastel
#ABABAB
Pastel 1
#B6B6B6
Pastel 2
#C1C1C1
Pastel 3
#CDCDCD
Pastel 4
#D8D8D8
Deep Pastel
#E3E3E3
#7A7A7A
Sequential
Single hue gradient for data visualization
7 colors
Lightest
#E7DEE0
Light
#C1BBBD
Medium Light
#9D9A9B
Medium
#7A7A7A
Medium Dark
#555555
Dark
#333333
Darkest
#141414
Diverging
Dual hue gradient with a neutral midpoint
9 colors
Base End
#7A7A7A
Left Dark
#979797
Left Medium
#B6B6B6
Left Light
#D5D5D5
Neutral
#F5F5F5
Right Light
#D5D5D5
Right Medium
#B6B6B6
Right Dark
#979797
Complementary End
#7A7A7A
Monochromatic
Same hue, different brightness/saturation
5 colors
Lightest
#FFFFFF
Light
#BABABA
Medium
#7A7A7A
Dark
#3D3D3D
Darkest
#000000
Analogous
Colors adjacent on the color wheel (30° apart)
5 colors
Left Adjacent 2
#7A7A7A
Left Adjacent 1
#7A7A7A
Main
#7A7A7A
Right Adjacent 1
#7A7A7A
Right Adjacent 2
#7A7A7A
Complementary
Colors opposite on the color wheel (180° apart)
2 colors
Main
#7A7A7A
Complementary
#7A7A7A
Triadic
Evenly spaced around the color wheel (120° apart)
3 colors
Main
#7A7A7A
Secondary
#7A7A7A
Tertiary
#7A7A7A
Square
Four colors evenly spaced (90° apart)
4 colors
Main
#7A7A7A
Right 90°
#7A7A7A
Complementary
#7A7A7A
Left 90°
#7A7A7A
Tetradic
Two pairs of complementary colors
4 colors
Main
#7A7A7A
Secondary
#7A7A7A
Complementary
#7A7A7A
Complementary Secondary
#7A7A7A
Split Complementary
Complementary colors ±30°
3 colors
Main
#7A7A7A
Split Left
#7A7A7A
Split Right
#7A7A7A
Cyclic
Circular gradient for periodic data
8 colors
0°
#7A7A7A
45°
#7A7A7A
90°
#7A7A7A
135°
#7A7A7A
180°
#7A7A7A
225°
#7A7A7A
270°
#7A7A7A
315°
#7A7A7A
Pastel
Soft, desaturated colors for modern UI
6 colors
Light Pastel
#ABABAB
Pastel 1
#B6B6B6
Pastel 2
#C1C1C1
Pastel 3
#CDCDCD
Pastel 4
#D8D8D8
Deep Pastel
#E3E3E3
What is American Express Logo Color?
American Express logo colors are a professional combination of blue, white, and gray that represent the brand's premium financial services identity. These colors evoke feelings of trust, reliability, and exclusivity. American Express's distinctive blue is synonymous with premium credit card services worldwide.
American Express's primary logo colors include: #006FCF (blue), #FFFFFF (white), and #7A7A7A (gray).
American Express Brand Background
American Express is a global financial services company known for its premium credit and charge cards, along with travel and lifestyle services. Its deep blue signals an exclusive, dependable brand.
American Express Logo Color Meaning
Amex blue conveys trust, professionalism, and a sense of exclusivity, while gray adds understated sophistication and white keeps the mark crisp.
American Express Logo Color Combinations
- Amex Blue + White: a crisp, premium contrast for cards and marketing.
- Amex Blue + Gray: a sophisticated, understated pairing for corporate materials.
- Amex White + Gray: a subtle, elegant base for print and packaging.
Design Applications
American Express logo colors work well in premium financial branding, credit card designs, and luxury services. They pair beautifully with gold accents and elegant typography. Use them for premium financial products, American Express-inspired designs, or to create an exclusive, trustworthy atmosphere in your financial projects.
FAQ
What are American Express's official logo colors?
American Express's official logo colors are blue (#006FCF), white (#FFFFFF), and gray (#7A7A7A).
Why does American Express use blue?
Blue represents trust, stability, and professionalism in the financial industry.
Can I use American Express's logo colors?
You can use these colors for inspiration, but be mindful of American Express's trademark and brand guidelines.
What is the RGB value of Amex blue?
American Express blue (#006FCF) translates to RGB(0, 111, 207).
What colors complement American Express's palette?
Gold accents and clean white complement Amex blue, reinforcing the brand's premium positioning.